I am giving up Facebook PPC advertising for the time being in favor of PPC for the major search networks. Facebook’s allowable advertising content as per their guidelines essentially alienates all kinds of content. It is not worth the effort to build a good landing page only to find out later that Facebook disapproves something on your content. Time better spent elsewhere.

Google, Yahoo, and MSN is where I am going next. They are the big boys of advertising where dreams are made or broken. I was able to get away with small money on Facebook, but now it is time to sink some big cash cash with the search networks. Instead of a $100 budget, I am now working with $1000 budget for search.

My first campaigns on the search networks will be e-mail/ZIP submits again. Here is my super short tip:

• E-mail/ZIP submits earn $1.50-$2.00.
• To be successful in these offers, I must keep my CPC as low as $0.10.
• To be that low, I need to have a high CTR rate.
• Finally, my site needs to have a good quality score so that Google will give me affordable rates.

That’s how the game is played on the big search networks. Let the games begin.