Review sites are a great technique for promoting CPA offers. The goal is to “review” various products/services from the same niche and recommend which is the best. When punters come to your review sites, they are seeking an authority figure to provide them with information about the product/service to assist in their buy decision. A person looking for a product/service review is in buying mode and just needs a trigger to push the button.

A successful review site is one that keeps the landing page design very basic and simple. I would ensure that the all the offers on the page has a rating, like the yellow stars used by Amazon, and a brief commentary about why it deserved that star rating. It is my opinion that there shouldn’t be more than 5 offers on a review site to ensure that all the offers can be displayed on the page with very little scrolling (i.e. keep all reviews above the fold). At the same time, I would not have fewer than 3 offers on a review site either.

Also, the review site needs to rank the offers, showing which one is the best and worst in the niche. Ideally, you want the offer with the best conversion rate or the highest payout to be the one ranked as the best.

Sometimes, you may find an offer in a niche that does not have any competing CPA offers. In this situation, just find any competitor (non CPA) and showcase them on your review site. Just ensure that they are not the most recommended offer on your review site and the punter will never click on it. You need to have multiple offers for this review site technique to work. A review site with only one product is a testimonial and requires a different marketing strategy.

The last thing I would like to add is do not sound like a salesman when writing your review. Keep the review genuine and honest. Finally, ensure that you mix and match your ratings. Don’t give every offer 5 stars! Make it look realistic.

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