If you read yesterday’s post, notice that I had a -58% ROI. My first campaign with Facebook was quickly going down the shitter as my EPC < CPC.

Fast-forward another 24-hours with a lower CPC set at $0.13 and all of a sudden I get a 269% profit? I assumed that by lowering my CPC to $0.13, Facebook would drop my impressions considerably to promote higher paying ads. I guess that theory was also flawed as I was given >40,000 impressions today. Truly a WTF moment.

The reason Facebook kept promoting my ad was because I was maintaining a 0.08% CTR with Facebook. Word around town is CTRs lower than 0.01% will automatically get your ad decommissioned by Facebook. I cannot reasonably explain why with more impressions, I was getting less clicks, but much better conversions. I am tempted to attribute this to the unpredictability (read psychoticness) of human nature.

Another 24 hours. I am letting this ad run for another 24 hours at the same CPC to analyze if I encounter the same results as I did today. If this ad is able to maintain its current earnings, I stand to earn $150 month based on $5/day net earnings. Not bad for a little side-income eh?

P.S. I do not believe that this offer is sustainable over the long term on Facebook. The demograhpics is too small (~100,000) and I cannot keyword-target my audience more specifically for the best results.