Google Insight

Yesterday I briefly mentioned about the Yahoo! Buzz tool for reviewing the movers and shakers of the internet. Once you get a grasp of who is moving around, you will want to look at how long this trend has been sustaining its current momentum. To capitalize on the trend, you want to ensure that there is a nice steady upward trend to ensure a longer survival in your marketing campaign. Of course, there is also nothing wrong with trying to capitalize on something that is hot right now for 2-3 days. It is a matter of preference how frequently you want to be swapping out campaigns.

Take a look at the following results from Google Insight with regards to Jessica Simpson who is sitting at #10 on my Yahoo! Buzz list.

Next is to see where the searches are coming from so that you can perform accurate geo-targeting. Sometimes, you may be surprised that a search is being performed at an unexpected region for “American” hot topics.