Today, I wrapped up my first Facebook campaign. I can tell you right now that it was an e-mail submit offer from Neverblue that pays $1.60 for a visitor to upload their baby photo to The Great American Photo Contest. I was able to get 4 days of impressions from Facebook before it completely crapped out. The problem with this offer is that you need to upload a photo of your baby. That means the user has to go hunt down that baby picture. I found that most of my users were clicking on my ad during the day time, perhaps when they were at work, using the work computer. It was unlikely for them to have their baby photo on their work computer. Hence the weakness in the Facebook system for not allowing ads to run on certain time slots only. I have since dismantled this campaign and moved on to others. But I came out making $16, which I am quite proud about. Remember, that I started out with FREE money from Facebook.

January 2009 Stats

So what is next for me? I am going to try out some offers with MaxBounty on Facebook to see if they can convert a little better. My goal is to minimize input that is required to convert. No hunting for photos to upload. Just enter your e-mail address or ZIP code and that’s it. Let that be a lesson for others. Keep user input to a minimum for conversion.