adCenter Labs

As every advertiser knows, your campaign is only as good as your offer and your offer is only as good as the demographics of your visitors. Every advertiser needs to ensure that the offer they present on their site is most suitable for the demographics of the site visitors. The last thing you want to do is throw up a cosmetics offer on a site predominantly visited my men.

So how do you conduct demographics research for your target keywords? Our good friends at Microsoft provides a great tool called Demographics Prediction that allows you to review the gender and age statistics of the keyword you are targeting. Then you can log into your affiliate network’s system and find the offers that pertain to that demographics. The tool is free to use (no Microsoft account needed either), but I find the results to be somewhat questionable at times. I wouldn’t rely solely on this tool blindly for keyword research. Use your judgment too.

Jessica Simpson Demographics

Purpose

Use this plugin to rotate ads or sections of HTML code. I found it effective for rotating my affiliate offers.

Download

WP-HTML-Rotator

Usage

• Create a wp-content/htmlrotate/ folder.
• Modify the html.txt sample file provided and upload it into the htmlrotate. You can name this file anything you want as long as it ends in *.txt extension.
• Use the following code in your Wordpress: <?php echo gethtml(‘html’); ?>

Disclaimer

1. I am not offering any support for using this plugin.
2. Please use at your own risk. I will not be responsible for any damages that this plugin may cause to your Wordpress site.
3. This plugin has been tested in Wordpress 2.7+ only though I see no issues with it working on earlier versions of Wordpress.
4. You have permission to modify this plugin to your heart’s content.

Google Insight

Yesterday I briefly mentioned about the Yahoo! Buzz tool for reviewing the movers and shakers of the internet. Once you get a grasp of who is moving around, you will want to look at how long this trend has been sustaining its current momentum. To capitalize on the trend, you want to ensure that there is a nice steady upward trend to ensure a longer survival in your marketing campaign. Of course, there is also nothing wrong with trying to capitalize on something that is hot right now for 2-3 days. It is a matter of preference how frequently you want to be swapping out campaigns.

Take a look at the following results from Google Insight with regards to Jessica Simpson who is sitting at #10 on my Yahoo! Buzz list.

Next is to see where the searches are coming from so that you can perform accurate geo-targeting. Sometimes, you may be surprised that a search is being performed at an unexpected region for “American” hot topics.

Yahoo! Buzz

There are many free tools out there. Here is one that gives you an insider’s view of what Yahoo! users are searching for through their search engines. All the search engines have this kind of tool and I will showcase them later. This Yahoo! buzz tool is nice because you can also break down the top searches by categories. This is a really helpful tool if you are doing keyword research for particular niches or if you are into the polls and quizzes thing.

The tool is currently in beta stages, but nevertheless, take advantage of it.

Screenshot