adCenter Labs

As every advertiser knows, your campaign is only as good as your offer and your offer is only as good as the demographics of your visitors. Every advertiser needs to ensure that the offer they present on their site is most suitable for the demographics of the site visitors. The last thing you want to do is throw up a cosmetics offer on a site predominantly visited my men.

So how do you conduct demographics research for your target keywords? Our good friends at Microsoft provides a great tool called Demographics Prediction that allows you to review the gender and age statistics of the keyword you are targeting. Then you can log into your affiliate network’s system and find the offers that pertain to that demographics. The tool is free to use (no Microsoft account needed either), but I find the results to be somewhat questionable at times. I wouldn’t rely solely on this tool blindly for keyword research. Use your judgment too.

Jessica Simpson Demographics